To help celebrate the launch of their epic new Shoe Galleries, Selfridges called on us to create
11 sculptural installations that take iconic shoe design to surreal extremes.
We have taken the most mundane of household domestic appliances and comedically refashioned
them into divine creations. A humorous take on fashion as an ideal escape from the daily grind.

The installations will run until the beginning of November 2010 and will be seen by
over 125,000 people a day.

Production: Blinkart
Photography: Lex Kembery