My First Car
A short film by Lernert & Sander

We were asked by Viktor & Rolf to come up with a idea for their collaboration with Bugaboo. They designed a stroller with high end car features and named it My First Car. We thought playing a lullaby with car horns would get this Viktor & Rolf baby to sleep. With cars represented by their headlights.

Commissioned by Bugaboo
Agency: ...,staat
Directors: Lernert & Sander
D.O.P.: Ram van Meel
Music: Diederik Idenburg
Set builders: Barnaby Monk, Leatitia Migliore & Mike Peletier at Random
Editor: Ethan Mitchell at the Whitehouse
Post production: The Ambassadors
Assistants: David in den Bosch, Indra Versteeg
Produced at White Lodge
Executive Producer: Stephen Whelan